I am the person who genuinely likes a content calendar. I like knowing what is going out, when it is going out, what needs to be created, and what can wait until later. Give me a spreadsheet or a planning board and I am happy. The problem is that sometimes we build the calendar before we have decided what we…
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5 Ways Pinterest Keywords and Boards Work Together
I used to think Pinterest boards were basically folders For a long time, that is exactly how I treated them. Travel stuff goes here. Business stuff goes there. Recipes somewhere else. If something looked like it belonged, I saved it. Which is completely fine when you’re using Pinterest for yourself. But when you’re using Pinterest for your business, those boards…
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5 Reasons Pinterest Boards Are Not Just Folders
If you’ve been on Pinterest for any length of time, there’s a good chance you learned to use boards the same way I did. You found something you wanted to save, decided which little category it belonged in, and tucked it away for later. Recipes went into a recipe board. Vacation ideas went into travel. Home projects went into a…
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Your Content Inventory for Pinterest Is More Valuable Than You Think
There is a particular kind of business-owner logic that says, “I need more traffic, so I should create something new.” A new blog post. A new freebie. A new video series. A new offer. Possibly an entirely new business direction that appeared while scrolling Instagram at 11:42 p.m. I know this logic because I’ve used it myself. Creating something new…
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What to Pin When You Haven’t Used Pinterest in Months
I have a question for business owners who have a website, blog, freebie, service, product, podcast, YouTube channel, or resource library: Why aren’t you using Pinterest? I’m not asking that in a shamey “you’re doing business wrong” way. I fought Pinterest myself because I assumed it was one more social platform that expected me to show up constantly. I already…
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