I have a question for business owners who have a website, blog, freebie, service, product, podcast, YouTube channel, or resource library: Why aren’t you using Pinterest? I’m not asking that in a shamey “you’re doing business wrong” way. I fought Pinterest myself because I assumed it was one more social platform that expected me to show up constantly. I already…
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It may still feel like summer outside, but Pinterest users are already beginning to think about fall. They’re looking for school lunch ideas, fall travel plans, classroom resources, holiday products, Halloween activities, family photo outfits, and ways to get their businesses ready for the final part of the year. Meanwhile, many business owners are thinking, “Can we please finish July…
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You can create beautiful pins, write thoughtful descriptions, and link to useful content, but Pinterest still needs to answer one basic question: What is this account about? Your Pinterest profile helps answer that question. It gives Pinterest context about your business before it begins sorting through all the individual pins you publish. Your profile name, description, boards, website, and overall…
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There is a very good chance you already have more useful content than you think. You might have blog posts sitting on your website. A freebie you created with good intentions. A service page that explains what you do, but nobody seems to land on it unless you send them there yourself. Maybe you have podcast episodes, YouTube videos, product…
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If you’ve been posting on Pinterest and wondering why it doesn’t feel like the other platforms, you’re not imagining it. Pinterest moves differently. Results show up weeks later. Old content keeps getting views. Follower count doesn’t drive performance the way it does on Instagram. The rules feel off, like you missed a memo everyone else got. Here’s the thing: you…
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