I am the person who genuinely likes a content calendar. I like knowing what is going out, when it is going out, what needs to be created, and what can wait until later. Give me a spreadsheet or a planning board and I am happy. The problem is that sometimes we build the calendar before we have decided what we…
I used to think Pinterest boards were basically folders For a long time, that is exactly how I treated them. Travel stuff goes here. Business stuff goes there. Recipes somewhere else. If something looked like it belonged, I saved it. Which is completely fine when you’re using Pinterest for yourself. But when you’re using Pinterest for your business, those boards…
There is a particular kind of business-owner logic that says, “I need more traffic, so I should create something new.” A new blog post. A new freebie. A new video series. A new offer. Possibly an entirely new business direction that appeared while scrolling Instagram at 11:42 p.m. I know this logic because I’ve used it myself. Creating something new…
There is a very good chance you already have more useful content than you think. You might have blog posts sitting on your website. A freebie you created with good intentions. A service page that explains what you do, but nobody seems to land on it unless you send them there yourself. Maybe you have podcast episodes, YouTube videos, product…
