I am the person who genuinely likes a content calendar. I like knowing what is going out, when it is going out, what needs to be created, and what can wait until later. Give me a spreadsheet or a planning board and I am happy. The problem is that sometimes we build the calendar before we have decided what we…
I used to think Pinterest boards were basically folders For a long time, that is exactly how I treated them. Travel stuff goes here. Business stuff goes there. Recipes somewhere else. If something looked like it belonged, I saved it. Which is completely fine when you’re using Pinterest for yourself. But when you’re using Pinterest for your business, those boards…
If you’ve been on Pinterest for any length of time, there’s a good chance you learned to use boards the same way I did. You found something you wanted to save, decided which little category it belonged in, and tucked it away for later. Recipes went into a recipe board. Vacation ideas went into travel. Home projects went into a…
There is a particular kind of business-owner logic that says, “I need more traffic, so I should create something new.” A new blog post. A new freebie. A new video series. A new offer. Possibly an entirely new business direction that appeared while scrolling Instagram at 11:42 p.m. I know this logic because I’ve used it myself. Creating something new…
I have a question for business owners who have a website, blog, freebie, service, product, podcast, YouTube channel, or resource library: Why aren’t you using Pinterest? I’m not asking that in a shamey “you’re doing business wrong” way. I fought Pinterest myself because I assumed it was one more social platform that expected me to show up constantly. I already…
