I used to think Pinterest boards were basically folders For a long time, that is exactly how I treated them. Travel stuff goes here. Business stuff goes there. Recipes somewhere else. If something looked like it belonged, I saved it. Which is completely fine when you’re using Pinterest for yourself. But when you’re using Pinterest for your business, those boards…
If you’ve been on Pinterest for any length of time, there’s a good chance you learned to use boards the same way I did. You found something you wanted to save, decided which little category it belonged in, and tucked it away for later. Recipes went into a recipe board. Vacation ideas went into travel. Home projects went into a…
You can create beautiful pins, write thoughtful descriptions, and link to useful content, but Pinterest still needs to answer one basic question: What is this account about? Your Pinterest profile helps answer that question. It gives Pinterest context about your business before it begins sorting through all the individual pins you publish. Your profile name, description, boards, website, and overall…
