I used to think Pinterest boards were basically folders For a long time, that is exactly how I treated them. Travel stuff goes here. Business stuff goes there. Recipes somewhere else. If something looked like it belonged, I saved it. Which is completely fine when you’re using Pinterest for yourself. But when you’re using Pinterest for your business, those boards…
If you’ve been on Pinterest for any length of time, there’s a good chance you learned to use boards the same way I did. You found something you wanted to save, decided which little category it belonged in, and tucked it away for later. Recipes went into a recipe board. Vacation ideas went into travel. Home projects went into a…
There is a particular kind of business-owner logic that says, “I need more traffic, so I should create something new.” A new blog post. A new freebie. A new video series. A new offer. Possibly an entirely new business direction that appeared while scrolling Instagram at 11:42 p.m. I know this logic because I’ve used it myself. Creating something new…
There is a very good chance you already have more useful content than you think. You might have blog posts sitting on your website. A freebie you created with good intentions. A service page that explains what you do, but nobody seems to land on it unless you send them there yourself. Maybe you have podcast episodes, YouTube videos, product…
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If you’ve been posting on Pinterest and wondering why it doesn’t feel like the other platforms, you’re not imagining it. Pinterest moves differently. Results show up weeks later. Old content keeps getting views. Follower count doesn’t drive performance the way it does on Instagram. The rules feel off, like you missed a memo everyone else got. Here’s the thing: you…
